How to get authentic Google reviews

A good process makes feedback easy for every real customer and protects each person’s freedom to describe the experience honestly.

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The correct four-step process

Ask after a real customer experience.
Use the same request for all customers.
Provide a direct link, QR code or NFC option.
Let the customer choose the rating and wording.

What to avoid

Discounts or gifts in exchange for a review.
Rewards conditional on a positive rating.
Sending only satisfied customers to Google.
Reviews written by staff or people without a real experience.
Dictated text or reviews posted from the company device.

When and how to ask

Ask after completing the service, delivering the product or resolving the request. Keep the message short, thankful and neutral. Use SMS or email only when the appropriate consent and legal basis exist.

Responding to reviews

Keep the tone professional, personalise the response and avoid private information. A genuine negative review should not be removed simply because it is critical.

Check your current review situation

The free audit includes the public rating and review count.

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